Survey reports also need a conclusion to outline the findings of the research and to summarize the importance of the findings. The conclusion must also state whether or not the hypothesis was correct or incorrect. A graph or chart is the best way to summarize findings clearly.
Quick Answer A survey report is written by observing a subject or completing an experiment, and recording the findings. Viorika Prikhodko Vetta Getty Images. Full Answer The basic elements of a survey report include an introduction, hypothesis statement, analysis section, method section and conclusion. Learn more about Business Communications.
You May Also Like Q: Make sure that you have a clear plan for using the information that you collect. Specifically, does your marketing get the attention and interest of prospects? Are you converting enough of those prospects into clients? Your target audience is the specific customer profile your are trying to reach. This could be people of a certain gender, age, profession, interest set, group, or any other quality that you think makes a customer want to buy your product. In other words, these are the people who are most likely to buy your product and the people that you tailor your marketing to.
Ask yourself, "Who am I targeting with this product? Consumers buy products to solve a specific problem. Your customers will only buy when they feel that solving the problem is urgent.
In this case, customers are losing time working or studying when their cell phone dies. If they forget their charger, they may lose hours of productivity. Why did you solve it that way? What make you think about the problem in this way? What exactly does your product or solution do or include? For example, to solve the problem of dying cell phones, you create a phone charger built into a backpack.
Your customers use backpacks to store computers and other work or school items. As a result, the worker or student can always charge their phone. Figure out whether or not your product has reduced the impact of the problem you saw. This is also a good place to determine whether or not your problem needed solving in the first place.
If sales are consistently low, this may be a sign that your solution was unnecessary. Over time, more customers buy your backpack and like using the built-in phone charger. These clients also believe that your product is different and better than competing products. You are building brand equity with your customers. To find out more about brand equity, see how to build brand equity.
Identify your competitive advantage. What makes your product unique and better? The goal here is to identify a competitive advantage and focus on that advantage with marketing efforts. If this advantage can be sustained, it will lead to higher sales and greater customer retention.
Examine how you currently market your product. The idea of market research is to understand how you market now and how well clients respond. Analyze the steps you currently take to market your product. You continually add blog posts, articles and other content to your website.
Adding content drives traffic to your site. Your content also keeps a percentage of your audience coming back for new content. Your site offers an opt-in button for readers to subscribe to additional content that is emailed to them. This group gets a weekly email from you with new content links. You have an attractive home page that includes a picture of someone using your backpack phone charger.
The site allows the user to easily navigate to your content page and to web pages with product information. You provide an e-commerce option for customers. Clients can buy your product online and receive their backpack in just business days. Analyze how well your product is doing in each of these channels.
Evaluate the effectiveness of your marketing. Is marketing doing a good job of getting your product information to potential customers? If you are using blog posts or articles, are they actually being read? Determine if your marketing efforts are actually leading to traffic to your website and then if this traffic is converting into sales.
If not, you may want to include ideas for a revised marketing strategy in your marketing report. Note your market share compared to competitors and market share trends. Are you gaining market share, losing it, or holding your own? For more on market share, see how to calculate market share.
Summarize your findings for your marketing report. The results of your market research should be compiled and detailed in a market report.
A market report includes a page executive summary and a longer detailed report section. Your report should include such items as definition of the market size, competitors and their marketing size, as well as estimates of market share. Our business model hinges on repeat business, so we work hard to satisfy every customer, every time. The Essay Tigers writing staff is a collection of the most talented academic writers out there, creating stellar papers at record speeds. All of them are degree-holding writing professionals who are hired because they have certain expertise to provide.
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